Top 10 Ad Networks for Small Publishers


The world is now based on a digital landscape with programmatic advertising system. The advent of this programmable adverts did little to cover up the importance of ad networks. It is very useful to bloggers, business owners, brands and online publishers.

Every online publisher needs an ad network which serves as an advertising technology used in the digital media network, so as to earn money from the content they generate through hours of unending research, paid writing and guest posting.

How Ad Networks Work

Ad networks serves as a technology platform between a group of publishers and a group of advertisers. The advertiser creates a campaign with which the advertising network shows the details of a targeted audience and budget. The publisher then installs the campaign on their website. The advertising network would cut out an agreed amount on the ad revenue or markup inventory before selling it so as to earn money.

Top 10 Ad Networks for Small Publishers

In order to earn money, publishers mostly need to sign up with an ad network. But most big ad networks work best for experienced publishers and bloggers with huge traffic. This often complicate the process for approval for small bloggers or publishers who are rejected almost immediately. This has proven to be a big problem for new bloggers and made many believe blogging is not a good business to go into. Here are the top ten ad networks recommended for small publishers. 

10. Epom Ad Server

Epom Ad Server is built with an automated optimization. It allows publishers and advertisers to manage videos, display and mobile ad campaigns on its interface. It is designed for both small and large publishers through its cross channel and cross platform ad serving solution. It helps publishers to expand the scope of their ad operations by combining programmatic auctions with real time bidding.

9. Adroll

AdRoll is designed to specialize in retargeting. It leaves a cookie to earmark visitors while monitoring their behavior so as to know when to display a relevant ad so that they can revisit the website when clicked. Retargeting performed by AdRoll earns $10 for every $1 spent. With its advertising partners like Facebook exchange, Google and Microsoft, publishers can reach up to 98% of sites on the Internet.

8. Dianomi

Dianomi advertising network help to connect premium advertisers and publishers to their audience. Its diverse location allows publishers to have access to a global audience while delivering native advertisements that the audience would be interested in seeing. It works with a Cost per click (CPC) campaign giving publishers the safety and clear pricing they desire.

7. RevenueHits

Revenuehits is also a self-service ad network platform for publishers. It is designed to serve geo-targeted and contextual ads. The ad network works with only clean ads and ensure publishers will never find inappropriate contents and offensive ads placed on their websites. It also runs a wide range of displayed ad on mobile devices and desktops. Even when users install ad blocking software, publishers can still recover their revenue with RevenueHits’ ad blocking solution.

6. Adsterra

Adsterra is an ad network suitable for brands, agencies, marketers, media buyers and publishers. It allows publishers to maximise eCPM with different advanced traffic solutions while reaching a wider audience. It provides both mobile and desktop ad formats, combining it with pop-unders, pre-roll videos, push notifications, direct link and many more.The ad network also has a no restriction policy on traffic volume and accept small websites.

5. Pop Ads

Pop ads has the best CPM (cost per mille) for low traffic websites. Unlike other ad network, it has no minimum traffic requirement and a minimum payout. It also directs adverts from over 50 countries to a publisher’s website. It also allows publishers and advertisers to choose their prices while also allowing them to monetize their website traffic. It is the only ad network that process payment request daily.

3. Infolinks

Infolinks is a contextual relevant ad network. It is the third largest publisher marketplace in the world and offers innovative ad solutions to publishers while ensuring that the look and feel of their website remains unchanged. It has an already built algorithm that helps to match advertisers with the right audience. It is designed to work for all kinds of publishers irrespective of the size of their business, making it a good ad network for small publishers.

3. Propeller Ads

Propeller ad is a self advertising network that provides understandable and optimized technology for publishers and online marketers. It advertises through a self service method that allows publisher chose the type of ad they want on their website.This feature makes it perfect for small publishers to use. A publisher using propeller ad will earn 80% profit of ads displayed on the website.

2. is one of the leading advertising networks in the world. It is owned by YAHOO’S Bing and supply high quality ad to thousands of websites. It is popular for simplifying online advertising across all segments which can easily be navigated by new publishers. It exposes publishers to national and local advertisers giving them a variety of contextual ads.

1. Google AdSense

Google AdSense is run by google to enable publishers serve videos, images,texts or interactive media advertisements, which are targeted to the site’s contents for audience view. Advertisements by AdSense are less intrusive and relevant to the website’s content. It is useful for generating advertising revenue for small websites that do not have other sources of revenue. Depending on niche, publishers can earn commission between $0.20 to $15 dollars on every advert.

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