Top 10 Instagram Rich List Celebrities Nigeria


The “Instagram Rich List” released annually by Hopper HQ helps businesses, brands and multinational companies in recognizing celebrities who are more bankable or marketable. Since the goal of every brand is to make money and profit, even when they endorse or sign partnership deals with celebrities, the rich list gives an idea on how these celebrities’ posts are engaged or interacted with by their followers on social media.

The Instagram Rich List also gives an idea on how much these celebrities are worth or valued and how they will likely charge per post when engaged by big brands. In a way, this somehow influences the value of their endorsement deals and often brands will trust individuals or celebrities in being able to help them reach their target audience through their fans.

According to the amount they charge for each sponsored post they publish, Instagram influencers from a variety of categories, including entertainment, beauty, lifestyle, sports, fashion, and travel, are ranked on the “Rich List” by Hopper HQ, a company that provides social media management and marketing solutions.

Does this mean the Hopper HQ cost per post is how much these celebrities charge? In reality, the answer is NO. It doesn’t exactly translate to how much they would earn per post. It basically just gives an idea into how popular these celebrities are and their marketability strength.

Top 10 Instagram Rich List Celebrities Nigeria

Here are the top ten Nigerian celebrities on the Instagram Rich List of 2022 as released by Hopper HQ and how much each of their Instagram post costs:

Rank Name Niche Cost per Post
1 Davido Music $131,000
2 Yemi Alade Music $ 106,000
3 Funke Akindele Movie $97,000
4 Tiwa Savage Music $95,000
5 Wizkid Music $95,000
6 Mercy Johnson-Okojie Movie $80,000
7 Mercy Aigbe Movie $69,000
8 Adesua Etomi-Wellington Movie $30,000
9 Toke Makinwa Influencer $22,000
10 Bisola Aiyeola Influencer $21,000
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